• by Teresa Buyikian , Yesterday

Wingstop is kicking off the summer by expanding its experiential footprint and launching new creative.

The chicken wing chain’s fan activation, House of Flavor, is coming to North America for the first time since launching in Paris in July 2024.

The experiential IRL activation features live DJs, gameday watch parties, Wingstop merch, free tattoos and, of course, Wingstop wings. The House of Flavor will be in Toronto from June 11 through 14 at the Stanley Barracks, and in Dallas from June 24 to July 3 at The Bomb Factory, both open 11 a.m. until “late.”  The Dallas activation will also feature an on-site barber, while Toronto will offer custom nail art. Artist FERG will perform on June 11 in Toronto and June 24 in Dallas. Admission is free.

The North American launch of House of Flavor follows successful runs during the Olympic games in Milan in February of 2026 and Paris in July of 2024.

“When the world shows up for the game, we bring the flavor and the culture,” said Donnie Upshaw, chief brand officer of Wingstop. "House of Flavor is built for that energy, bringing fans together through culture, community and craveable flavor you can see, feel and taste.”

Separately Wingstop also just rolled out new creative, the latest in the brand’s “Wingstop is Here” campaign. Created with VaynerMedia, the new :30 spot, seen here, takes a deep dive into the making of an order of Wingstop’s Hot Honey Rub wings. The spot highlights the brand’s made-to-order execution, following the wings from their preparation to the moment the customer takes a bite.

The ad began airing this week across linear and streaming platforms.