McDonald's Unveils Star-Studded Cups, Squishmallows For World Cup

 

After much anticipation and online chatter, McDonald’s this week finally officially announced its FIFA World Cup 26 Meals and Happy Meals. But of course it’s the accompanying swag that's getting the most attention.

Available beginning June 4, the adult-targeted FIFA World Cup 26 Meal contains a choice of a Big Mac or 10-piece Chicken McNuggets with a limited edition, gold packaged Big Mac Sauce. Breakfast options include a Sausage McMuffin with Egg or Sausage Egg Biscuit and Hash Browns.

Each meal contains one of nine collectible cups featuring global soccer stars Christian Pulisic, David Beckham, Ronaldinho Gaucho, Thierry Henry, Son Heung-Min, Lamine Yamal, Alphonso Davies and Santiago Gimenez, as well as the brand’s own oversized Grimace character.

A short film, seen here, shows the global soccer stars at McDonald’s (alongside both Grimace and the Hamburglar) getting their own cups, including David Beckham in a drive-thru.

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Beginning June 9, the FIFA World Cup 26 Happy Meal rolls out as a collaboration with Squishmallows, the global lifestyle and plush toy brand best known for its soft, marshmallow-like texture and round, huggable designs.

Each Happy Meal come with one of 23 Squishmallows plushies that represent the three World Cup host countries of Canada, Mexico and the United States. Each toy features a soccer-inspired jersey with McDonald's graphics and comes in special packaging with a scannable code that unlocks an exclusive digital game on www.happymeal.com.

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