• by Teresa Buyikian , Yesterday

As QSRs continue to lean into 1990s nostalgia, one pizza chain is going all in on its customer’s preference for the way things used to be for its latest marketing push.

This week Pizza Hut rolls out “Hut Originals,” which it refers to as a “new platform dedicated to Pizza Hut's iconic food, fun and fans… a celebration of the generations of fans who grew up with Pizza Hut.”

The platform launch follows on the heels of the chain’s debut of Pizza Hut Classic locations, all of which feature the chain’s classic red plastic cups, red roofs, checkered tablecloths and Tiffany-style lamps. The brand now boasts 155 classic locations across 27 states.

Pizza Hut has also brought back its Book It! Summer of Stories reading program, which originally launched in 1996, but with a bonus perk for those who participated in their youth. For one day only on June 10, customers who bring in a Book It! button from any year to participating locations can receive a free Personal Pan Pizza.

The Book It! Summer of Stories program will run through August, inviting parents of pre-K through sixth grade students to set monthly reading goals that can earn them a free Personal Pan Pizza when met.

Pizza Hut announced it has joined with General Mills and Box Tops for Education, which enables families to benefit local schools through everyday purchases. Customers can earn box tops with the purchase of Pizza Hut's Book It! Family Meal for $14.99, and a portion of proceeds will support the Book It! program.

The brand also teased additional upcoming Hut Originals promotions, including fan-favorite menu items offered at “throwback value,” unexpected merch partnerships, and collections and IRL Pizza Hut Classic location experiences.