• by Teresa Buyikian , Yesterday

Little Caesars’ collaboration with the new “Spider-Man” flick is giving fans a behind-the-scenes view: a tour of Peter Parker’s New York apartment.

The pizza brand has teamed up with Sony Pictures to promote the upcoming “Spider-Man: Brand New Day,” which hits theaters July 31.

On June 27, Little Caesars will host a “Spider-Man: Brand New Day” one day pop-up at the Greenpoint Terminal Warehouse in Brooklyn, New York, which will feature a replica of Peter Parker's apartment. Attendees can take a tour, snap photos and search for Spider-Man and Peter Parker Easter eggs hidden within the exhibit, created by McKinney with the WME Group.  

Fans will also be able to preview photos and take a virtual apartment tour on Zillow, seen here. Content creators and influencers have also been tapped to share pop-up content, including  an apartment tour from Caleb Simpson (@calebwsimpson), who tours the apartments of celebrities as well as regular New Yorkers and boasts almost 3 million Instagram followers.

The brand has also launched the Webberoni Pizza, which features a Spider-Man-inspired “web” of shredded pepperoni and toasted cheeses on top. Online customers can also create their own version by adding a “web” of shredded pepperoni and toasted cheeses to any pizza for an additional cost. Beginning July 6, customers who order the Webberoni Pizza will also receive an exclusive “Spider Man” poster. Three different poster designs will change weekly.

“Our goal is to connect with consumers in cultural moments and areas where they are passionate…. creating a unique pizza occasion the entire family can enjoy,” said Greg Hamilton, CMO at Little Caesars, in a statement. 

Earlier this week Little Caesars also rolled out Spider Man-inspired pizza boxes.

Social content supports the collab, including short videos and posts on TikTok, Instagram, Facebook and X.