Subway’s latest partnership with Walt Disney Studios brings the
new live-action version of a kids’ animated tale to life in store with a new set of collectibles and promotions.
The sandwich giant has teamed up with the studio for “Moana,”
which stars Dwayne “The Rock” Johnson and hits theaters on July 10. The film is the sequel to Disney's original 2016 animated film, “Moana” (also voiced by Johnson), which
grossed over $687 million worldwide during its box office run.
From now through Aug. 19, customers can add $1 to their meal price to upgrade to the Moana Movie Meal Deal, which includes
one of five collectible Moana cups each featuring one the characters from the film: Moana, Maui, Mini-Maui, Pua or Heihei. Along with the cup, customer also receive the opportunity to get a $15
Fandango promo code to see the film in theaters.
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“Disney's ‘Moana’ is the kind of cinematic event that brings families together and creates unforgettable summer
memories,” “Through our collaboration with Disney, we wanted to create an experience that extends beyond the theater — from collectible cups and movie rewards to immersive music and
digital storytelling inspired by the world of Moana. The Moana Movie Meal Deal is our way of helping fans celebrate the adventure together all summer long,” said said Jeff Klein, Subway’s
CMO, in a release.
To receive the Fandango promo code, customers must scan a QR code embedded into the cup design, which then prompts them to upload an image of their
receipt.
Subway’s Moana campaign also includes an in-app takeover, custom social storytelling and a music-driven digital experience. In store the brand will promote the collab through
theatrical window wraps and themed digital menu experiences. Promotions will also extend across major retail destinations such as Walmart.