The forecast, one of two remaining agency holding companies issuing one for the year ahead - WPP Media will do so Monday - comes as other Interpublic sunsets, and Publicis … Read the full story by Joe Mandese

If you had told me a year ago that it was going to be Dentsu, I would've said, "huh?" So much for ad industry legacies. Read the full story by Joe Mandese

Both companies' main media brands remain intact, while creative brands DDB and FCB are being retired. Read the full story by Steve McClellan

I think it's time we retire a legacy ad industry truism: FCB Founder Fairfax Cone's oft-quoted "The inventory goes down the elevator every night." Unlike agency human inventory, agents never … Read the full story by Joe Mandese

The firm's Global New Business Barometer (NBB) for the January-September period shows Publicis Media led both total and net new business results, generating $7.7 billion in net new client billings. Read the full story by Steve McClellan

Bloomie's is also buoyant, as the company's long-belabored transformation pays off. Read the full story by Sarah Mahoney

Russia has officially banned citizens from accessing Snapchat and Apple's FaceTime app, according to a report by Bloomberg. Read the full story by Colin Kirkland

Both Lowe's and Whisker turn boxes into holiday hacks, from decoy gift packaging to a spoof "Box Pro" for cats. Read the full story by Sarah Mahoney

The explosive new editor in chief who has promised to "blow things up" at CBS News is doing just that by casting herself as the star of a prime-time news … Read the full story by Adam Buckman

Netflix will buy WBD's key studio and streaming operations for $82.7 billion, securing the legendary movie studio/TV company and beating out legacy media companies Paramount Skydance and Comcast. The deal … Read the full story by Wayne Friedman

TikTok violates consumer protection laws by falsely promoting "an addictive and otherwise harmful social media platform," Hawaii attorney general charges in a new lawsuit. Read the full story by Wendy Davis

"'Do As You're Told' is intentionally bold and counter to today's 'do whatever you want' culture," according to Methodiq's CEO. Read the full story by Les Luchter

According to a report from Bloomberg, Meta will cut spending by up to 30% on Meta Horizon Worlds and Quest virtual-reality development as part of the company's annual budget planning … Read the full story by Colin Kirkland

The wellness category is distinct from pharmaceuticals, which reached $1.8 trillion last year. Read the full story by Les Luchter

For the first nine months of the year, OOH revenue reached $6.98 billion, up 3.2% versus the same period a year ago. Read the full story by Steve McClellan

"Meta waged a seven-year campaign of litigating this case in two federal courts, and took full advantage of the procedures available in the court system, while staying silent about the … Read the full story by Wendy Davis

The film, "A Lion Never Gives Up,' blends live action and GenAI and was created by Publicis Conseil, the agency built by Marcel Bleustein-Blanchet, beginning in 1926. Read the full story by Steve McClellan

The agency says the effort is designed as both holiday salutations and a "cultural asset that employees, clients, prospects, and the broader industry can engage with." Read the full story by Steve McClellan

Dick Van Dyke published a new book just last month, "Dick Van Dyke: An Optimist's Guide to a Happy Life, 100 Rules for Living to 100." Read the full story by Adam Buckman