COVER STORY

Not to sound too jaded, but marketers never saw a holiday they
didn’t love, especially when there’s money to be grabbed. According to the NRF, the top gifts for Mother's Day in 2026 include flowers (75%), greeting
cards (74%), special outings (63%), and gift cards (55%). Apparently our love for Mom is at an all-time high. The … Read the full story by Tanya Gazdik

News
Spending on Mom rebounds but let's not call it a glow-up just yet. Read the full story by Rob Williams

Commentary
"That's not a sustainable chart," the 4As' Matt Kasindorf concluded, using his hands as the best gestural explanation for the decline in agency compensation fees and the rise in principal … Read the full story by Joe Mandese

Commentary
More than anyone I've known, Bill Duggan was made-for-advertising. I mean that in the good way. The question is whether advertising can make another Bill Duggan. Read the full story by Joe Mandese

Commentary
Wanted: A journalist who is also FIFA's No. 1 fan. Read the full story by Sarah Mahoney

News
CEO Ryan Cohen wrote in a letter to shareholders that the GameStop Board unanimously supports his proposal and told the "WSJ" he is prepared to run a proxy fight, taking … Read the full story by Laurie Sullivan

Commentary
The minnow-swallows-a-whale bid hinges on one claim: eBay's marketing is broken. But eBay may have already gotten the memo. Read the full story by Sarah Mahoney

News
Approximately 37 million iPhone owners in the U.S. are eligible to receive settlement payments, according to court filing. Read the full story by Tanya Gazdik

News
State Farm has owned stanchion pad signage for two decades. The brand finally gave it a personality. Read the full story by Sarah Mahoney

News
The new media-buying fee, called a "fractional advertising contribution," or FAC, will be charged to use the ANA's crossmedia measurement platform Aquila. Read the full story by Joe Mandese

Commentary
As AI begins to disrupt the economy, some believe states or the federal government can generate additional funds through a tax on AI computing. Read the full story by Laurie Sullivan
Commentary
So many business practices are not focused on customer results. As Intuit founder Scott Cook said "Fall in love with your customers' problems, not your products." Read the full story by Dave Morgan

News
March expanded 2.8% - a big deceleration from February's double-digit sports-related gains. Read the full story by Joe Mandese

News
LinkedIn brings its first-party audience data to Amazon Ads' streaming TV inventory through Microsoft Monetize, building on an existing partnership that foreshadows Amazon's upfront presentation next
week. Read the full story by Laurie Sullivan

Commentary
...or creating cable TV's "superstation" or saving the American bison. It was shaming the world's richest men into becoming its greatest philanthropists. Read the full story by Joe Mandese

News
Ted Turner, the brash broadcaster who changed TV news forever when he founded CNN, has died. He was 87. Read the full story by Adam Buckman