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Study: Keep Your Paws Off My Fries!

As National French Fry Day approaches on July 10, a recent poll from Checkers and Rally’s found that while Americans love their French fries, they don’t love sharing them.

The chain recently released the results of the Checkers & Rally's National Fry Audit, conducted by The Harris Poll, which surveyed more than 2000 American adults ages 18 and up on their French fry preferences.

The study found that 60% of those surveyed “admit they've ordered an extra order of fries simply because they didn't want to share.” Over 80% selected a fast-food restaurant specifically because they were “craving its fries,” while 63% said the “quality of the fries is extremely or very important when deciding which fast-food restaurant to eat at.”

“Our National Fry Audit proves Americans don't mess around when it comes to fries,” said Scott Johnson, CMO of Checkers Drive-In Restaurants, in a release.  “People aren't settling for just any fries -- they want them hot, crispy and packed with bold flavor.”

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To celebrate National Fry Day (and ensure customers have enough to share), the chain is offering a BOGO on the brand’s Seasoned Fries, plus a $1 Sauce Trio featuring Secret Sauce, Ranch and Honey Mustard, which will be available July 10-12.

The National Fry Audit also found that 75% of respondents felt “crispiness is extremely or very important”  in fries, with 27% highlighting that “crispiness is the quality most often missing when they order fries at a fast-food restaurant.” And along those lines, 72% believe “serving soggy fries should be considered a food crime.”

Boomers (ages 62-80) and Gen X (ages 46-61) care most about the temperature of fries, reporting that “fries served hot are extremely or very important.” But millennials (ages 30-45) and Gen Z (ages 18-29) are more likely to “say bold seasoning flavor is extremely or very important.”

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