Looking to compete with the big ad servers such as DART and Open AdStream, CheckM8 today has released its CheckM8 AdVantage system for online publishers. The system is designed to confront many of the
challenges publishers face in today's marketplace, challenges which are not addressed by previous generation ad servers. Features of CheckM8 AdVantage include:
Yield Management and Product
Planning - This allows publishers to create and template each ad product they sell on the site. The templates can then be used to streamline sales, forecasting and trafficking operations.
Integrated rich media - Incorporating CheckM8's Rich Media Management software allows for seamless creation and trafficking of advanced advertising formats, and easy management of third party
served campaigns. Dynamic Delivery - Using its SMARTtag to dynamically determine ad placements on a web page, CheckM8 AdVantage allows publishers greater flexibility in planning ad products and
the ability to match formats and number of ad units to demand.
