• by Gavin O'Malley  @mp_gavin, April 4, 2006

Using the latest rich media technology to attract young and video-crazed consumers, Amp'd Mobile on Monday debuted an online ad unit wielding a half-dozen panels of simultaneously streaming video. The ads are slated to run for a month on Yahoo, MSN Fox Sports, Maxim Online, and Buy.com, among other Web sites.

The edgily engineered broadband entertainment company relied on Carat Fusion for media planning and buying, Taxi for creative direction, and Web video ad shop Klipmart for creative production.

Within the ad unit, users can click on any of the videos to see them on a larger screen with sound and music. The ad first presents a 3-D tour of various Amp'd models with "Amp'd Live" as a menu option. Clicking on "Amp'd Live" presents the six streaming video panels.

"The goal of the Amp'd creative was to bring the Ampd.com experience to an in-page ad," Todd Barrish, Klipmart's client relationship manager, said in a statement. "The challenge was to pull all of this information from the original Amp'd site into such a small space while keeping it engaging and user-friendly."

Amp'd Mobile--owned in part by Universal Music and MTV Networks--rents space on Verizon Wireless's high-speed mobile phone network and markets its service to provocative young people.

Separately, Amp'd announced a partnership on Sunday with LivePlanet--a production company founded in part by actors Matt Damon and Ben Affleck--to debut LivePlanet's new multiplayer video game, "PhoneTag," on Amp'd before next year. Game players will be given geographically-targeted mapping and messaging technology to play a 21st Century version of the playground classic.