Yahoo Search Marketing announced a partnership on Tuesday with two companies, Offermatica and Optimost, each of which helps developers optimize their Web sites to maximize consumer conversions. Yahoo
is not integrating their offering into its own--only instructing its sales team to recommend their services. In exchange, Yahoo Search Marketing's network will receive a discount on those services. To
illustrate how a Web publisher can benefit from such optimization tools, Yahoo provided the experience of "The Motley Fool," which used the Optimost platform to test 13 variables on its Web page,
resulting in over one billion possible permutations of the page. As a result of testing, they apparently saw a 36 percent increase in subscriptions.
