MSN and reality TV producer Mark Burnett have renewed their deal to place exclusive content from the CBS show "Rock Star" on the MSN Video site, including outtakes, music downloads, contestant
profiles, and replays of contest performances. Ad buys offered against the contents will include 15- or 30-second streaming video ads on MSN Video, as well as IAB-standard ad packages on the Rockstar
site and throughout the MSN network.
--Shankar Gupta
