Yahoo looks set to upgrade its search engine advertising system, using a new model that ranks text ads by relevance as well as the amount advertisers pay for keywords. The Web giant is implementing
the new Google-like ranking system in the hope that it results in higher click-through rates than the older model, which only ranked ads by bid price. Yahoo has alerted several of its high-volume
advertisers about the upcoming changes, and a widespread announcement is expected to be made in the next few weeks, according to Forbes.com. A full rollout of the new ranking system will likely happen
in late '06 or early '07.
Read the whole story at Forbes.com »
