Carat Interactive's Internet Development Practice, a unit dedicated to designing and developing Web sites and Internet applications that fulfill clients' marketing needs, launhced three new projects
for its clients RadioShack, IGN Entertainment, and The Mills Corporation. To promote RadioShack's new line of XMods RC Cars, the agency developed a site targeting radio-controlled car enthusiasts. The
launch of the site was complemented with online ads, viral marketing applications as well as a direct marketing campaign. For the Mills Corporation, Carat Interactive redesigned its corporate website.
