VW To Sponsor CBS MarketWatch's TV/Online Series

  • March 1, 2004
Volkswagen of America, Inc. will sponsor MarketWatch.com's forthcoming "Road To Prosperity" online and on-air series, spotlighting companies leading the way to economic recovery. The series will debut in early March on the Company's CBS MarketWatch business news website, as well as on the syndicated television business magazine, CBS MarketWatch Weekend. Carnival Corporation, whose flagship Carnival Cruise Lines is based in Miami, will be the first CBS MarketWatch "Road To Prosperity Leader," beginning with a CBS MarketWatch Weekend segment airing the weekend of March 6-7, followed by a CBS MarketWatch online profile appearing March 8. Over the next eight months until November, CBS MarketWatch will select a succession of "CBS MarketWatch Road To Prosperity Leaders" based on such factors as outstanding profit and sales, innovation, community involvement and corporate governance.
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