La Agencia de Orcí & Asociados has been chosen as the agency of record for La Opinión, a Spanish-language newspaper in Los Angeles. La Agencia yesterday launched consumer and
business-to-business advertising campaigns for the newspaper, designed to reinforce the paper's leadership position within the Los Angeles community. The campaigns utilize radio spots, print and OOH
advertising. The ads target Los Angeles Latinos, both men and women, with a median age of 36, who value product quality, family tradition, integrity, community commitment and innovation.