Journalists at major publications like
The New York Times are writing their stories with Google's crawlers in mind, search blogger John Battelle points out. Times Co. reporter Steve Lohr
"outed" himself and others by saying newspapers are now thinking about how Google might parse the paper's headlines, which has effectively changed the once-subtle art of headline writing. You'll
notice the pointedness of many a headline in the news these daysyep, folks, that's what you get in a post-Google world, Google-optimized headlines like "Zuma Testimony Sparks HIV Fear," "Obituary:
Gene Pitney," etc. Battelle seems to think this is okay, and so do I, as long as it doesn't extend beyond headlines to the editorial content itself. Would you call that search content optimization or
content search optimization?
Read the whole story at John Battelle's search blog »
