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Google-Like Technologies Could Revolutionize TV, Other Media (CNET)

  • , Friday, April 30, 2004 12 AM
After years of failed promises for ads that can pinpoint targeted consumers, traditional media are finally taking interactive advertising seriously, on the Web and beyond. Companies that have advertised for years on platforms ranging from television to billboards are rethinking their marketing strategies, as Internet advertisers work through the technology glitches and privacy issues that have challenged the first wave of the technology.

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