Thanks largely to the hiring of Howard Stern, Web traffic to SIRIUS Satellite Radio grew a healthy 188 percent year-over-year, increasing from 666,000 unique visitors in March 2005 to 1.9 million in
March 2006, Nielsen//NetRatings reported Wednesday. Upon Stern's January debut, SIRIUS Satellite Radio's site traffic surpassed XM Satellite Radio's Web site traffic for the first time, drawing 2.3
million unique visitors compared to XM's 1.6 million. SIRIUS continued to outpace its primary competitor online in February and March. Nevertheless, XM Satellite Radio saw strong year-over-year growth
as well, climbing 47 percent, from 1.2 million unique visitors last March to 1.7 million in March of this year.
