• June 3, 2004

TBS and Mitsubishi Motors North America have entered into an integrated marketing alliance, giving the automaker's exclusive sponsorship of Sex and the City, marking the first time an advertiser has been associated with the series. The deal will encompass the network's 15-month window, before the series begins its syndication run, amounting to two broadcast cycles and exposure for Mitsubishi Motors in every Sex and the City episode. The deal commences in Second Quarter 2004 and will run through Third Quarter 2005. Mitsubishi Motors will be the exclusive automotive sponsor of Sex and the City, which launches on June 15. The marketing partnership includes promotional tune-in spots, on-air ads, customized vignettes and online integration, as well as off-channel print advertising and billboards. TBS will produce customized vignettes each month incorporating scenes from Sex and the City and select Mitsubishi Motors brands. Mitsubishi Motors will also have exclusive sponsorship-elements in a TBS prime time special edition of Movie and a Makeover.