I don't watch "Lost," ABC's award-winning TV show that millions tune in to watch every week, but I do know, through others, how ridiculously addictive it is. I've had a many a dinner plan canceled on
account of people forgetting about new episodes, etc., and I've come to accept the "'Lost' excuse." Anyway, next week, when a new slate of episodes return to ABC, fans will also be able to get "Lost"
online, as Disney prepares a new "Lost Experience" on the Web. Of course, ABC executives are keeping mum about what exactly the "Lost Experience" entails, but that's just a reminder of what you can do
with a powerful brand: ABC builds it, says nothing about it, and expects that they will come. Oh, the one thing they did admit (smartly) is, you don't have to be a dedicated "Lost" viewer to enjoy the
experience. Means I might give it a shot.
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