Business 2.0 discusses the emergence of video blogs, or vlogs, an emerging ad-based business. Rocketboom is the most popular of this new cross between broadband video content and a blog,
a satirical news show with next to no budget. Nevertheless, its first string of ads are commanding $40K for the right to reach its 250,000 daily users–a number that's apparently growing fast.
Video blogging is a tiny, tiny market: as of March, there were about 6-7,000 total vlog sites, compared to millions and millions of blogs. Vlogs could be attractive to advertisers for a few reasons:
one, they run online video ads; two, they have a very targetable niche audience (see the story below about contextual video advertising.) Like many new content formats on the Web, audiences are small
and it's still early days, but with vlogging, you can expect to see user-generated video shows in the vein of "Lazy Sunday" produced by amateurs on the Web looking for fame and funds, fast.
Read the whole story at Business 2.0 »