• ClickZ, Monday, May 1, 2006 10:30 AM

What About AdSense For Broadband Video? The good news is that forcing users to watch your video ad before viewing broadband content hasn't turned out to be AS annoying to them as you might have thought. Great, but the next step is getting them interested in what you have to say and perhaps even getting them to interact with your ad. Best way to do that is to present them with something relevant. As any interactive marketer knows, one of the best ways to be relevant is to show an ad that's related to the content on the page. Sean Carton, of ad shop Carton Donofrio Partners, Inc. asks, what if you could insert ads into videos based on the words spoken in the video being shown? Or, what if you could insert text ads into video content? I think the former is a nice idea, and might make your ad more effective for users, but the latter--that might really piss off consumers. I mean, if I'm going to watch a five- minute piece of video, do I really want to see more text ads around my video window--especially when the larger window underneath probably has a series of "Ads by Goooooooogle" appearing in the margins already? I don't think consumers will be too happy about this, but that probably won't stop marketers from trying it. Carton points to a new company, DAVE.TV, that is apparently trying this approach. It's definitely one to watch.

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