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Why Interactive Television Has No Future (AdAge)

  • , Monday, June 7, 2004 12 AM
What are the three biggest, most exciting, most dynamic industries in America? Many people would say computers, TV and the Internet. Great, why not combine the Internet with your TV set and your computer? And so the cry goes up, interactive TV, the wave of the future. Some wave. In spite of decades of hype, interactive TV has gone nowhere.

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