Advertisers are pleased with the Federal Trade Commission's (FTC) suggestion that self-regulation is the best way for the advertising industry to combat childhood obesity, which many blame on junk
food ads targeting kids, according to the American Advertising Federation (AAF). The suggestion, unveiled in a joint report by the FTC and Health and Human Services, "Perspectives on Marketing,
Self-Regulation & Childhood Obesity," also advocated further review of voluntary industry regulations as formulated by the Children's Advertising Review Unit, an AAF committee.
--Erik Sass