Online audience measurement firm NetRatings plans to "exploit emerging opportunities crated by the rapid transition of traditional media - including radio and television - to the Internet,"
President-CEO William Pulver said in the company's first quarter earnings statement Wednesday. NetRatings, is primarily owned by VNU, whose Nielsen Media Research unit also is poised to announce new
plans to begin measuring audiences for TV programming distributed over the Internet. In its earnings statement, NetRatings indicated it is approaching breakeven, noting that net losses narrowed to
$255,000 during the quarter vs. $1.6 million for the same quarter in 2005. Revenues for the quarter rose 11 percent to 18.3 million.