Michael Greco, senior vice president, research and planning for MTV, will take on the added responsibility of overseeing the qualitative programming and branding side of the network's research and
planning department. Greco will be charged with the primary research insights for MTV, MTV2, mtvU, MTV.com, and MTV Overdrive. He joined MTV Networks in 2000 to manage ratings responsibilities for
MTV. Prior to that, he worked at BBDO/OMD and GM Mediaworks.
--Amy Corr