Holiday Inn has hit a homerun with a three-year deal with Major League Baseball in which the company becomes the league's official hotel. The agreement includes benefits for members of Holiday Inn
parent InterContinental Hotels Group's rewards program, Priority Club Rewards that extends to IHG brands like InterContinental Hotels & Resorts, Crowne Plaza, Holiday Inn, Holiday Inn Express,
Staybridge Suites, Candlewood Suites and Hotel Indigo. Benefits for member include on-field access to watch batting practice at an All-Star Game, or throwing out a ceremonial first pitch prior to a
World Series game. In addition, members will be able to gain access to MLB apparel and merchandise as well as select MLB regular season, All-Star Game and postseason tickets. "This partnership is an
example of Holiday Inn's engagement marketing strategy that allows us to reach new generations of guests, specifically Generation X--the fastest growing segment of travelers," said Steve Sickel,
senior VP- multibrand and relationship marketing, IHG. "Our engagement marketing strategy, which also includes our NASCAR sponsorship, will be significantly extended through our sponsorship of Major
League Baseball." As part of the deal, Holiday Inn will make media commitments to national MLB television rights holders, as well as other MLB-produced programming.
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