In a promotion believed to be the first of it kind, alcoholic beverage marketer Crown Royal Crown Royal will name a NASCAR race after one of its customers. It's called the "Your Name Here 400"
contest, and the company says it's the first time ever that the name of a major professional sporting event will be awarded to a consumer. The grand-prize winner will be chosen from a pool of 10
finalists during next year's Daytona 500 and will have his or her name included in the 2007 NASCAR Nextel Cup Series race, to be presented by Crown Royal at Richmond International Raceway. Consumers
ages 21 and over can enter the contest by submitting an essay--of 50 words or less--or video explaining their favorite "Crown-Worthy" moments, defined as a memorable moment or occasion when toasting
with a Crown Royal cocktail was appropriate, such as an anniversary or new job. The essays can be submitted at CrownRoyal.com/ynh400, and video submissions--50 seconds or less--will be accepted at
retail and NASCAR racetracks across the country, including at the Crown Royal Brand Experience tent. Entries must be received by Nov. 23 and will be judged on the basis of originality, relevance,
appeal and clarity.
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