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Marketers Crash Oscar Parties (USA Today)

  • , Thursday, February 26, 2004 12 AM
Advertisers not included in Sunday's Academy Awards telecast are working hard to crash the party with sponsorships amid the Oscar hoopla. The Academy of Motion Picture Arts and Sciences and network ABC keep a short leash on ad content and placement in the TV show, but the sideshow marketing around the event is as freewheeling as Paris Hilton.

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