General Motors Corp. has cut a new deal with CBS and Comcast that makes it the first major advertiser to fully sponsor an on-demand prime-time broadcast of a network TV show. Under the deal, GM will
be the sole sponsor of the finale of CBS's "Survivor," and "Survivor Reunion," which Comcast subscribers in Baltimore, Chicago, Detroit and Philadelphia, will be able to order for free through
Comcast's video-on-demand platform. The shows will air with only three commercials--one before, one at the midpoint and one at the conclusion of the program. The programs will be available on VOD from
May 15, the day after the original broadcasts on CBS, through Aug. 31.
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