Fast-food giant Burger King has taken its outlandish king mascot onto the football field and into bedrooms. Now it will take him onto video gaming platforms. In a deal with Microsoft, the faux king
mascot will begin appearing in Xbox video games. The deal involves a cross-promotion that will allow Burger King customers to purchase the Xbox games for $3.99 with the purchase of a value meal.
The games include fighting, racing and action games such as "Halo," "Street Fighter" and "Need for Speed."
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