"This won't be popular," says Tech Crunch. Here's why: The tech blogger says consumers won't want to click on these video ads, which initially appear as graphical banners on static Web sites, nearly
as often as they do Google's far-less-intrusive text ads. Second, leaving video ads off Google's own sites means the search giant doesn't want to litter its pages with video ads, so why should
publishers? Video ads belie the beauty of Google's system for advertisers, which is the possibility of bringing customers to an eventual sale or conversion; add to that the wonderful measurability of
search and you can see why Google is such a necessity for advertisers. Video ads (generally) don't lead to sales or conversions, so you can't really measure their effectiveness. Lastly, with the
exception of movie or video game trailers, video ads aren't compelling enough for a consumer to want to click on them; right now they have to sit through them to get to the content they want to
see--not many people voluntarily click on a video commercial for MasterCard.
Read the whole story at Tech Crunch »
