• ClickZ, Wednesday, May 24, 2006 10:15 AM

Broadband video consumption surged 18 percent in the six months between October 2005 and March 2006, according to comScore's new Video Metrix service. In March, U.S. Internet users streamed 3.7 billion pieces of video content watching an average of 100 minutes of content throughout the month, compared with 85 minutes in October. Males between 18 and 34 were most engaged with broadband video, averaging 140 minutes in March, while men overall consumed just above two hours. Other data showed that 42 percent watched video on an entertainment site, and 33 percent on a Web portal; 16 percent consumed video during prime time hours, and 22 percent on weekends. ComScore execs, surprised by the results, noted that despite certain skews by age, all age groups were consuming video. Bosses will be unhappy to know that the workplace is the favored environment for watching video; people spent about an hour watching video from work in March.

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