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Mahoney Returns To Subaru As New Marketing Chief

  • Ad Age, Monday, May 29, 2006 1:30 PM
Subaru of America has a new marketing boss. He's Tim Mahoney, who rejoins the automaker after serving for the past seven years as general marketing manager of Porsche Cars North America, overseeing advertising, product planning, promotions, events, research and brand merchandising. He previously worked for Subaru in the mid-1980s. He succeeds Rick Crosson, vice president-marketing, who returns to sales as general manager of the Mid-Atlantic region, said executives close to the automaker. Mr. Crosson came from the same position in Colorado when he was tapped for the marketing job in early 2003. The move is the latest in a management shakeup at Subaru, and marks the automaker's fourth top marketer since 1999.

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