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AT&T Launches New Global Ad Effort

The international element of a new print, television, online and out-of-home ad campaign for the recently formed AT&T Inc. is now running. The effort carries the theme, "Your world. Delivered," and is designed to publicize the global enterprise capabilities of the company, which was created last fall in the merger of AT&T Corp., and SBC Communications Inc. Ads are scheduled to appear for a year in more than 14 countries around the world, including Argentina, Brazil, China, France, Germany, Hong Kong, India, Japan and the Netherlands. Spots will focus on building the AT&T brand in Europe, the Middle East, Africa, Asia and Latin America as a choice not only for international calls but for network integration, hosting and managed services. The company is working to increase its international market share for telecommunications services.



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