• Guardian Unlimited, Wednesday, May 31, 2006 11:45 AM

Ad revenue on the Internet will surpass that in national newspapers in the U.K. by the end of the year, according to one media buying shop’s predictions, the Guardian reports. The preview of a report from Group M says that the Internet will account for 13.3 percent of the £12.2 billion ($23 billion) advertising market in 2006, versus a share of 13.2 percent for national newspapers. “The speed at which advertisers have shifted spending to the Web has surprised many,” the article notes: “Six years ago the Web was an upstart medium controlling only 1 percent of the multibillion-pound British advertising market, despite being lavished with media and investor attention.”

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