Personalization technology company ChoiceStream, Inc. has closed on $13.1 funding, led by Sutter Hill Ventures of Palo Alto, CA. Greg Sands, managing director of Sutter Hill Ventures, will join
ChoiceStream's Board of Directors. ChoiceStream also added two members to its advisory board: Web pundit Esther Dyson and David Weiden of Khosla Ventures.