Taking out a loan and paying monthly installments to buy a car is pretty common, but now consumers can do the same thing for a slightly different form of transportation. With gasoline prices soaring,
the marketers of Segway Human Transporters believe the time is ripe to make their products more available to money-strapped travelers. As such, the company has joined forces with GE Consumer
Finance's Retail Sales Finance unit to offer a monthly payment plan for people who want to buy one of their stand-up, two-wheeled scooters. The Segway Human Transporter runs up to 24 miles on a single
battery charge, and, according to the company, costs only pennies per mile to operate. But it isn't cheap--it carries a retail price tag of about $5,000.
Read the whole story at Brandweek »