AOL has previously Webcast entire concerts live, but hasn't yet followed an act throughout a tour. Erik Flannigan, vice president and general manager of AOL Music, said the deal's format is particularly well-suited to Springsteen--now on tour with the Seeger Sessions Ban--because the musician is known for surprising audiences by varying his set lists as well as inviting unexpected guest artists on stage.
"If you're a fan, especially a fan of someone like Springsteen--where the show changes every single night--this is something you'd dream about," Flannigan said.
The first track went live on AOL Sunday, following Springsteen's concert the night before in Boston. Footage will be available until at least 30 days after the tour ends on June 25.
AOL hasn't lined up sponsors specifically for the deal--reached just last week with Columbia Records and Jon Landau Management (Springsteen's manager). For now, pre-roll and other ads will come from AOL Music's advertisers at large.