• PROMO Magazine, Friday, June 2, 2006 12:30 PM

KFC, ESPN and ABC are teaming up for a promotion that will allow some lucky youth baseball team to be featured on ESPN. The winning team will also be featured in a 60-second ESPN-produced feature on the team to air during ESPN and ABC Sports' coverage of the 2007 Little League World Series. The initiative is being called "Put Your Team on ESPN Sports." Until July 14, parents, coaches or individuals representing hometown teams can go to the KFC Web site to nominate and vote for youth baseball squads they believe exemplify enthusiasm. Each vote counts as a run scored for the team, and the team with the most votes will have one of their games recorded by ESPN. The winning team and 19 additional squads scoring the most votes will also get ESPN-branded hats and a KFC party.

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