HBO is looking to hook more young people to its popular satire "Entourage." And you can guess where they're looking. Brooklyn-based Deep Focus, a digital ad shop, geared the show's campaign to its
core fan base of young, Internet-savvy 18- to-34-year-olds. Part of the campaign is a contest on MySpace called MyEntourage, in which fans pick three friends and build their own site about their
"entourage." HBO will choose finalists, and MySpace users will get to vote on the best one. Winners get a car and trip to L.A., where the group will be filmed "Entourage"-style. Another cool component
to the campaign is a mock job interview with Ari Gold, the show's slack-jawed, profanity-spewing talent agent played by Jeremy Piven. Piven taped several hours of questions and responses for the
interactive spot, many of which were ad-libbed, according to Deep Focus. Users log on to the site and register for the interview; applicants then type into the dialogue box and Gold responds.
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