Perhaps in response to Yahoo revamping its video service to look more like YouTube, the viral Web video service has unveiled a reconfigured site. It's now more "channel"-based, using a variety of
categories and sub-categories that make the site more navigable. YouTube members can now "become" their own channels, by publishing their favorite videos as well as their own on a page that others can
link to. That way, YouTube believes users will be encouraged to create communities around successful channels, turning users into content creators and collectors, and forming a powerful community.
Another new tool allows users to link to videos more easily inside their blogs, as well as measure the number of times videos are linked to and embedded on other pages. These are some seriously cool
new changes, and should catch fire with YouTube's millions of daily users. The site has become a principal destination for bored teens, college students, and 20-somethings, so any steps to make it
more community-oriented should further cement the site's hold over the video market.
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