CPM Meets MPG - Miles Per Gallon

  • June 6, 2006
Prices may be soaring at the gas pumps, but consumers will soon have a new medium to idle their time, while their engines idle. A group of former advertising and media execs Monday announced the launch of Gas Station TV, a new digital TV network being rolled out at gas stations nationwide. The GSTV network features 20-inch, high-definition LCD monitors embedded into gas pumps and feature content from ABC, local news and AccuWeather forecasts.
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