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Don't Read On Me

Moves by the Times, the BBC, and the Economist to expand their footprints in the U.S. market have left some industry people scratching their heads as to why the Brits would be coming just at the time when U.S. newspapers are struggling with circulation and ad revenues, the Baltimore Sun reports. "It's really puzzling," says Bonnie Brownlee, associate dean of the Indiana University School of Journalism. "This is some novelty pipe dream by British news organizations that are hoping to sell in the United States. It's hard to see how they're going to make any money." But, counters Economist Publisher Paul Rossi, many Americans see their current news sources, whether print or electronic, as biased--and they are hungrier for more international news. "I think there's an increasing demand in the U.S. for an outsider's view," he says. "Since 9/11, especially, people are seeing the connections between things happening in the U.S. and the world outside. They're recognizing this need for a global view."

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