At a time when engagement seems to be the new mantra on Madison Avenue, Valassis, a major distributor of preprinted coupon inserts is releasing findings of a study indication that consumers have a
strong emotional connection with the promotional medium. The survey, part of a two-phase study conducted by Ipsos Insight, found that 59 percent of preprint users "love reading inserts" and 73 percent
believe inserts are not intrusive like other advertising media.