U.S. TV broadcasts of the World Cup soccer event are posting a whopping 50 percent-plus improvement in viewership so far over the 2002 World Cup event. Univision's Spanish-language viewership in
this year's World Cup soccer games is 53 percent over 2002 World Cup event. Through the first eight games, Univision has been averaging 2.6 million viewers per telecast. Key viewer group increases
have been with adults 18-49 and teens 12-17. ABC's English-language television grabbed a 65 percent gain in ratings from two games versus four years ago.
-- Wayne Friedman