Carat Brand Experience (CBE) has named Allan Finehirsh senior vice president of the organization. Finehirsh will be charged with building CBE's business and co-managing current client relationships
with Senior Vice President Geoff Poli. Prior to joining Carat, Finehirsh was director, practice leader Consumer Marketing Services for Maritz Inc., where he developed integrated solutions for clients
including Toyota, Lexus, and Honda. Prior to that, he served as executive vice president at Young and Rubicam Brands, where he directed integrated marketing programs for Lincoln-Mercury and others.
--Amy Corr