PBS Unveils Strategic Content Plan, Includes Emerging Platforms

  • June 14, 2006
As part of a plan to revitalize the role of public broadcasting in the digital age, the Public Broadcasting Service (PBS) Tuesday unveiled a new strategic content plan that will include distribution across multiple platforms including traditional outlets such as public stations and classrooms, as well as in digital media such as online, on-demand, and emerging digital technologies. As part of the move, PBS named long-time public TV vet John Boland chief content officer. The moves are the first major ones made by Paula Kerger since she was named president-CEO of PBS in March. Boland has been executive vice president-chief content officer at KQED, the public TV station in San Francisco.
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