Google has sidestepped suggestions that its moves into graphical display advertising have been disappointing. "I think it's fair to say we have basically just started," said Sheryl Sandberg, Google's
vice president of global online sales. Like most everything else Google produces, its display ads program remains in beta testing. It seems as though there are dozens of Google products in beta; one
wonders if the company plans to finish any of them. Recently, Google unveiled "click to play" video advertising last month. Sandberg, speaking at an investors meeting, declined to specify whether
Google was planning to move into other traditional media formats (the company made a disappointing foray into print advertising earlier this year). "Our long-run vision is that we will be working with
advertisers ... in lots of formats," Sandberg said, before stating the obvious: "We don't believe we have to have the perfect answer before launch."
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