Why is it that Robert Scoble leaving Microsoft is such big news? And what, exactly, was his job in the first place? Scoble was most famous for the way he candidly blogged about his company--both bad
and good--but he was, technically, a technology evangelist--recruited by Microsoft to develop relationships with software developers and bring to light powerful new ideas. Blogging, therefore, became
a big part of his job, and his blog, Scobleizer.com, became a mandatory daily stop for the techie Slashdot set. As John Furrier, his new employer at PodTech, says: Robert's "his own brand." PodTech is
producer and aggregator of podcast content--covering technology, venture capital, and marketing. It sells sponsorships around its podcasts. In his new role, Scoble says he will keep writing his blog,
creating new micromedia content like video blogs, and will look for new business. He says his first order of business will be to play a lot of "Second Life," the massively multiplayer online game--and
look for podcasting opportunities in the game.
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